Charlie was approached by the owners of Happy Hours Bar in Morzine, France, to produce a brand that encapsulates the wild, carefree, hedonistic attitude of its weekly Wednesday après-ski party. With no existing name or particular direction given by the client, Charlie was given creative freedom to brand the event series and created the ‘We Are The Après’ identity in it’s entirety. This included the name, the logo, leaflets, posters and a mixture of static and animated social media content.